Be your best self.
Otherness is a creative and design studio for brand leaders who understand they’re not like everyone else.
The best brands understand that their otherness is their strength.
Start with what’s true, embrace your own beautiful entanglements, and you’ll unlock the kind of power and potential that nobody else can match.
Led by Joel Derksen, Otherness works with caring and passionate B2B and B2C leaders and founders. We offer a trusting relationship and world-class work for partners who are driven by urgency and their own unique passions.
We listen (closely), research (deeply), communicate (clearly), and execute (really, really reliably) to deliver scalable and adaptable systems in which every detail matters.
Our Services
- Strategy
- Branding
- Packaging
- Art Direction
- Digital
- Strategy
- Branding
- Packaging
- Art Direction
- Digital
“The new brand design is really impressive — seeing something that has been missing for a while. There have been some attempts — but none of them really captured Medable right.”
NORA VOLGER,
SVP OF MARKETING, MEDABLE
68%
of our clients were self-identified female, queer or POC founders
50%
of our clients & projects were bootstrapped
Conversations to have
What do they mean when they tell you, “simplicity”?
Is monolithic simplicity fit for purpose in a modern era? With all our fractured mediums, multiple screens, and liquid timezones? Is it fit for purpose for the new Nikes and Apples of today, operating in their garages, and looking at the horizon?
I think I owe you an explanation about the logo.
An artboard filled with Experimental Jetset, MoMa rebrand concepts, immaculate, smoothed, infinite expanses of white and well-proportioned rectangles, housing negative space and art. I’d wanted a project like this for years. Coveted it, even.
Featured
What successful creatives wish they'd known
CreativeBoom
2024
What successful creatives wish they'd known
CreativeBoom
2024
Aero
The Brand Identity
2024
Aero
The Brand Identity
2024
Aero
Underconsideration
2024
Aero
Underconsideration
2024
Medable
The Drum Awards
2024
Medable
The Drum Awards
2024
Medable
World Brand Society Awards
2024
Medable
World Brand Society Awards
2024
The Gorgeous Spice Company
World Brand Society
2024
The Gorgeous Spice Company
World Brand Society
2024
Suite 437
Packaging of the World
2023
Suite 437
Packaging of the World
2023
Medable
Creativepool
2024
Medable
Creativepool
2024