Be your best self.

Otherness is a creative and design studio for brand leaders who understand they’re not like everyone else.

The best brands understand that their otherness is their strength.

Start with what’s true, embrace your own beautiful entanglements, and you’ll unlock the kind of power and potential that nobody else can match.
Led by Joel Derksen, Otherness works with caring and passionate B2B and B2C leaders and founders. We offer a trusting relationship and world-class work for partners who are driven by urgency and their own unique passions.

We listen (closely), research (deeply), communicate (clearly), and execute (really, really reliably) to deliver scalable and adaptable systems in which every detail matters.

What to expect

Our Services

  • Strategy
  • Branding
  • Packaging
  • Art Direction
  • Digital
  • Strategy
  • Branding
  • Packaging
  • Art Direction
  • Digital

“The new brand design is really impressive — seeing something that has been missing for a while. There have been some attempts — but none of them really captured Medable right.”

NORA VOLGER,
SVP OF MARKETING, MEDABLE

68%

of our clients were self-identified female, queer or POC founders

50%

of our clients & projects were bootstrapped

Conversations to have

Featured

What successful creatives wish they'd known

CreativeBoom

2024

What successful creatives wish they'd known

CreativeBoom

2024

Aero

The Brand Identity

2024

Aero

The Brand Identity

2024

Aero

Underconsideration

2024

Aero

Underconsideration

2024

Medable

The Drum Awards

2024

Medable

The Drum Awards

2024

Medable

World Brand Society Awards

2024

Medable

World Brand Society Awards

2024

The Gorgeous Spice Company

World Brand Society

2024

The Gorgeous Spice Company

World Brand Society

2024

Suite 437

Packaging of the World

2023

Suite 437

Packaging of the World

2023

Medable

Creativepool

2024

Medable

Creativepool

2024