Aero, the world’s first luxury jet service, brings together elegance and a Swiss timelessness with a Silicon Valley chic. Over the course of 2 years, Studio Otherness developed and deepened this young brand, transforming it from a just-launched startup to one sought by top luxury brands.
Aero has sparked a renaissance in the jet travel category, each competitor trying to capture a slice of the Aero mystique.
Studio Otherness provided rewnewed brand articulation and realignment, art direction guidelines, partnership toolkits, and a host of other vital internal tools alongside design of day-to-day items.
Over our 2 years of working alongside the Aero marketing team, we collaborated with a host of guest art directors, videographers and photographers, including Kate Holstein, Karl Hab, Yannis Henrion and TribeX.
Studio Otherness touched every piece of branded material produced at Aero, from safety cards and signage through to exclusive dinner invitations.
Our unique approach to boarding passes and tickets used Aero’s multi-sensorial photography to express locations and destinations.
The tickets and tags oozed Instagrammability and became limited edition steals.
For the ground crew routing flights, the sharp compositions and iconic shots made sure no luggage was lost.
Studio Otherness codified the photographic standards and creative direction at Aero, anchoring everything in a feeling of ease, optimism, and graphic sophistication. The result? A 50% growth in followers in just 6 months. Engagement types and quality improved, moving from generic questions to more pointed conversations around the brand.
An intense commitment to guest experience led to a unique collaboration with Dr Sturm, the leading German skincare brand. Guests were offered a refreshment kit to glow up while enroute.
This project had many photographers, videographers and producers involved.
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